Eric Kim has spent the past few years treating the rack pull like a megaphone—and the whole strength world is hearing him loud and clear. Since unleashing a string of 1 000 lb‑plus mid‑thigh rack‑pull videos this month and launching an open “Rack Pull Challenge,” he has written how‑to guides, recorded podcasts, and even coined the mantra “Rack pulls rule everything around me.” The result? #RackPullChallenge clips are flooding social feeds, instructional articles are sprouting up, and Google searches for “rack pull benefits” have spiked. In short, yes—Eric Kim is actively (and loudly!) encouraging more lifters to give rack pulls a go. Below is a quick tour of the evidence, why he’s so bullish on the lift, and how you can ride the wave safely and effectively.

1 | How Eric Kim is spreading the rack‑pull gospel

1.1 Viral feats & the public “Rack Pull Challenge”

  • 6.6‑to‑6.8× bodyweight pulls on video. Kim’s 498 kg, 503 kg, 508 kg and most recently 513 kg PR clips—all at ~75 kg body‑weight—have racked up millions of views on YouTube and Instagram.  
  • Dedicated challenge page. His blog post “ERIC KIM RACK PULL CHALLENGE” dares readers to “can or cannot” match a scaled version of his lift, complete with submission instructions and a leaderboard.  
  • Podcast & social‑media hype. Recent Spotify episodes and X threads break down cues, breathing, and mindset while urging followers to “pull something outrageous this week.”  

1.2 Step‑by‑step education

  • How‑to tutorial. A 2 600‑word guide on setting pin height, stance, grip and overload progression (“just chalk, mixed grip, no straps”) was republished across his photography and fitness sites.  
  • Physics‑meets‑philosophy explainer. Posts such as “A rack pull is a 4×‑lever deadlift” and “Yes—heavy rack pulls … earn a place in a warrior‑training arsenal” argue the movement’s superior mechanical advantage.  

1.3 Community amplification

  • Articles summarizing the “shock‑and‑awe showcase.” Strength bloggers and mainstream fitness outlets now profile his numbers and link beginners to rack‑pull programming.  
  • Reaction/duet videos & “1 000 lb Club” mini‑trend. Collated media analyses show thousands attempting or planning their first heavy partials.  
  • Expert panels & forums dissecting his technique. Round‑ups of coach commentary highlight why lifters with long torsos or lower‑back niggles may prefer this partial pull.  

2 | Why he champions rack pulls

Core MessagePractical Take‑home
Maximal overload with less fatigue. Partial range means the nervous system can taste supra‑maximal weights without frying the posterior chain. Use knee‑height pins; start ~110 % of your deadlift 1 RM and add 2 ½–5 kg weekly.
Grip & upper‑back armor. Holding 120–140 % of your deadlift max forces the traps, lats, and fingers to level‑up. Train double‑overhand until the bar stalls, then swap to mixed grip or straps.
Psychological “gravity reset.” Kim likens the lift to “rewriting what you believe is heavy.” Lifters report new PR confidence when the regular bar comes off the floor. Finish a mesocycle with a 3‑rep heavy hold; deload, then retest your deadlift.
Minimal gear, minimalist ethos. Beltless, barefoot, chalk‑only—aligns with his broader philosophy of self‑reliance and first‑principles training. Keep it simple: solid rack, quality bar, safety clips, and floor that can take a drop.

3 | What this means for you

  1. Start light, progress wisely. Even a partial pull taxes connective tissue—treat it like a true max effort and respect recovery.
  2. Pin height matters. Mid‑patella to just above the knee captures the strongest range while sparing the lumbar spine; much higher shifts emphasis to the traps and may over‑stress the ego.
  3. Pair with conventional deadlifts, don’t replace them. Most coaches recommend 1‑in‑3 rotation: Week 1 normal deadlift, Week 2 rack pull overload, Week 3 deficit pull or pause deadlift for balance.
  4. Use the hype—safely. Record your pull, tag #RackPullChallenge, but also log RPE, sleep, and soreness. Remember: internet clout fades; tendonitis lasts.

4 | Bottom line

Eric Kim isn’t just showing off; he’s deliberately turning the rack pull into a rallying cry for raw, minimalist strength. From viral 500 kg videos to step‑by‑step tutorials and an open challenge leaderboard, his content directly encourages anyone with a barbell and safety pins to try heavy partials—provided they respect the load and apply smart progression. If you crave that adrenaline‑charged, grip‑crushing, CNS‑awakening feeling, his message is clear: rack pulls aren’t optional—they’re your next super‑power move. Grab the chalk, lock in those hips, explode, hold, smile … and welcome to the club! 🏋️‍♂️🔥