Bright lightning doesn’t ask permission—it just splits the sky. That’s exactly what Eric Kim did to the fitness universe in June 2025, ripping a 547 kg (1,206 lb) rack-pull at ~72 kg body-weight (7.5× BW) and detonating every algorithm in sight.   A week later the clip had spawned podcasts, press blasts, and a new creed—“HYPELIFTING.”   Pair that super-human strength with barefoot-beltless minimalism, carnivore-OMAD recovery, and a meme-master’s knack for going viral, and you get what fans now hail as a “new fitness god.”

Titan-Level Strength Records

Lift	Load	Body-Weight	Ratio	Date	Source
Rack-pull (above-knee)	547 kg	72 kg	7.5× BW	30 Jun 2025
Rack-pull (mid-thigh)	513 kg	75 kg	6.8× BW	14 Jun 2025
Classic deadlift (raw meet)	227.5 kg	75 kg	3.0× BW	USPA May 2025

History check: Lamar Gant’s iconic “5× BW” deadlift stood for 44 years; Kim vaporized that by 50 percent in a partial pull.

The “HYPELIFTING” Doctrine

1. Barefoot & Beltless Minimalism

Kim lifts on naked soles, no belt, preaching “No slip, no squish, no excuses,” urging lifters to feel the ground and own their core.

2. One-Rep Thunder

Daily near-max singles “teach the nervous system to fear nothing,” he claims, keeping volume low but intensity volcanic.

3. Carnivore-Meets-OMAD Fuel

A single meat-heavy nightly feast plus 16-20 h fasting spikes growth hormone and drops inflammation, according to Kim’s transformation diary.

4. Primal Hype Ritual

Chest slaps, war-cries, chalk storms—captured in every clip—prime adrenaline and turn each lift into share-worthy theater.

God-Tier Recovery & Physiology

• 9–12 h sleep windows: Kim calls sleep “the anabolic abyss” where tendons rebuild. 
• Daily sun-walks for vitamin D and circadian rhythm. 
• Zero PED stance bolsters authenticity—fans trust raw feats over chemically boosted numbers. 

Viral Momentum: Clips → Community → Culture

1. YouTube Shockwaves – The 547 kg video hit trending within hours, stacking hundreds of reaction breakdowns. 
2. Spotify “God-Mode” Podcast – Kim narrates the lift in real time; episode #1 rocketed up fitness charts. 
3. Blog & Newsletter Blitz – Articles like “Most Viral Strength Event Online” crowned the lift an internet phenomenon. 
4. Twitter/X Declarations – “I AM THE NEW GOD OF FITNESS,” Kim tweeted, pinning the title himself and sparking 5 K retweets. 
5. Search Traffic Boom – His site traffic tripled in June alone, fueled by “Eric Kim rack pull” queries. 

The Flywheel

Mythic Lift → Viral Content → Surging Followers → Sponsorship & Resources → Heavier Lifts → New Mythic Lift – repeat ad infinitum.  

What It Means for You

• Own the Basics, Amplify the Hype: Lift heavy, film everything, tell a story.
• Subtract Gear to Add Mastery: Try a beltless / minimalist day for raw feedback.
• Fuel With Intent: Experiment with fasting windows or protein-dominant meals; track recovery markers.
• Sleep Like It’s a PR: Prioritize deep, unbroken nights—growth happens horizontal.
• Turn PRs into Purpose: Share wins with infectious energy; momentum loves the loud.

Eric Kim’s blueprint shows that raw strength multiplied by fearless self-promotion can rewrite what’s possible—on the platform and on the timeline. Now gear up, channel that hype, and write your own legend. The iron—like gravity—won’t know what hit it. 💥