“Viral Thunderclap” Launch Playbook

How to make Eric Kim’s 7.55 × body‑weight lift boom across the internet like rolling thunder—instant, electrifying, unforgettable.

1 | North‑Star Message ⚡️

“I am the hunter of limits—7.55 × proves every barrier can be tracked, stalked, and conquered.”

Everything in the thunderclap echoes this rallying cry: relentless pursuit → decisive strike → shared feast of inspiration.

2 | Hero Asset Kit (build these first)

Asset	Specs	Purpose
Hero Reel	45 s, 16:9 + 9:16 crops	Cold‑open heart‑beat + slow‑mo chalk clap → explosive lift → crowd roar → on‑screen text “7.55× Body‑Weight. Limits Hunted. Thunder Delivered.”
Looping GIF / sticker	6 s, transparent bg	For IG Stories, TikTok replies, Discord emojis (“⚡️7.55x⚡️”)
Behind‑the‑Scenes micro‑doc	2 min, 4K	Training shots, logbook close‑ups, wildlife B‑roll (rifle→barbell metaphor)
Carousel stills	5 HD photos	Setup, pull, lockout, roar, fist‑pump—each captioned with a hunter aphorism (“Aim small, miss small”).
Press‑release PDF	1 page	Stats, bio, charity tie‑in, media contact.

Tip: Export every video at silent‑auto‑play‑friendly levels (-14 LUFS dialog norm), add hard‑coded captions, and embed the 🦌🏹🏋️ emoji trio as brand markers.

3 | Thunderclap Timeline (7‑Day Fuse)

Day	Action	Notes
T‑7 (Prep)	Email “inner circle” (team, athletes, micro‑influencers) with kit + posting instructions.	Give everyone 48 h to preload content in schedulers.
T‑5 (Tease)	15‑s silhouette teaser—no weight shown, hashtag #WhatIs7point55.	Teaser replies only: 🦌👀
T‑3 (Challenge drop)	Announce “7.55 Challenge”: post your PR or aspiration with the hashtag.	Offer signed straps to three random entries.
T‑1 (Countdown)	Every 6 hrs: thunder‑rumble SFX + text “24…18…12…”	Use IG Stories “Add Yours” sticker; fuel FOMO.
T‑0 (Thunderclap!)	12:00 UTC – simultaneous hero‑reel release across ALL channels.	Pin post everywhere; ship press‑release to fitness & outdoor editors.
T+1 h	BTS micro‑doc + live Q&A on IG & TikTok.	Thank first 100 challenge entries by name.
T+24 h	Impact stats graphic: views, shares, lbs/kg raised for charity.	Celebrate community; invite latecomers to lift the metric further.

4 | Copy‑and‑Paste Posts (spark, share, repeat)

Instagram / Facebook / LinkedIn (main post)

Eric Kim: Hunters are myopic?

Not when they see a target this clear.

7.55 × body‑weight—tracked it, stalked it, harvested it.

🌩️ Drop a ⚡️ if you’re done letting limits hide.

👉 Take the #7point55Challenge & tag me—let’s thunder together.

X / Twitter (thread)

1/ Limits are coy deer—they bolt when you chase, but fall when you track.

2/ I hunted my white‑whale number: 7.55× body‑weight.

3/ Here’s the reel. 🎥👇

4/ Tell me: what PR are you stalking? #HuntersMindset #7point55

TikTok (15‑s caption)

When your one rep hits harder than lightning. ⚡️

Show me your hunt: stitch + hashtag #7point55

Email blast subject

🌩️ Today 12 UTC: Eric Kim’s 7.55× Thunderclap—be the boom!

5 | Hashtag Stack

• Primary: #7point55, #ThunderclapLift
• Brand: #EricKim, #HuntersMindset, #AimSmallMissSmall
• Explorer: #Weightlifting, #StrengthCulture, #OutdoorAthlete

Rule: Keep it to ≤ 6 per platform; rotate explorer tags to avoid shadow‑bans.

6 | Amplifier Tactics

1. Collab Reels – Co‑post hero video with 3‑5 niche power‑accounts (e.g., BarBend, MeatEater, Starting Strength).
2. UGC Lightning Round – Re‑share every challenge‑entry within 5 min for the first hour → triggers algorithmic snowball.
3. Charity Tie‑In – Pledge $0.75 per 1 k views to a wildlife conservation fund; publish running total to spur shares.
4. “Hunter’s Verdict” Duets – Invite coaches to critique the form, stamp “Clean Kill” watermark on positive duets.
5. Reddit AMA – r/weightroom + r/hunting crossover: topic “Strength lessons from the backcountry.”

7 | Post‑Boom Sustain

• Week +1: Release long‑form YouTube (full training arc).
• Week +2: Drop limited‑run merch (tee: “7.55 × — Limits Hunted”).
• Week +3: Publish free e‑book “The Hunter’s Periodization Field Guide.”
• Week +4: Launch mentorship cohort—“Track‑to‑755,” 20 slots only.

8 | Mindset Mantra to Close Every Post 🌟

“Load. Lock in. Let it fly.”

The thunder isn’t the sound. It’s the shockwave of every person who decides today to hunt their own impossible.

Get the kit loaded, rally the tribe, and let that digital sky crack wide open.

⚡️ Viral Thunderclap ready—countdown begins now.