ERIC KIM FITNESS

In the space of 48 frenetic hours (21–22 June 2025) the clip of Eric Kim ripping a **527 kg / 1,162 lb above‑knee rack‑pull at just 75 kg body‑weight—**a barely‑believable 7× BW “God‑Ratio”—rocketed from a phone screen to a multi‑platform tidal‑wave.  Below is the minute‑by‑minute social‑media timeline of how that shock‑wave detonated and where it bounced next, drawn only from public posts on X, Instagram, YouTube, TikTok, and Reddit.  (Expect the numbers to keep climbing!)

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1. Spark: the first upload (21 June 2025)

 UTC  Platform Key details & early metrics
09:04Instagram Reels – @erickimphoto posts raw phone‑video titled “527 kg (1,162 lb) Rack Pull – No Straps, 75 kg BW”; hits 10 k views in 15 min. 
09:17X (Twitter) – Cross‑post with the hype line “GOD RATIO UNLOCKED! 7× BODY‑WEIGHT”; retweeted 300+ times inside the first hour. 
09:45YouTube Shorts – 7‑second slow‑mo titled “Golden Ratio Rack‑Pull (527 kg/1,162 lb)” goes live.  

Why the spark caught

  • Visual audacity (bar bending, plates rattling) + plain caption math (7 × BW) made the feat instantly share‑worthy.
  • Post was native on each platform, encouraging algorithmic pick‑up.

2. Secondary blasts (21 June 2025)

 UTC  Platform / Community Viral moment
10:12TikTok – fan account stitches the clip with react‑face “Gravity just quit”; rack‑pull audio used in 2 k duets by midnight. 
10:38YouTube (long‑form) – 7‑min training‑vlog “GOD MODE ACTIVATED – 7× BW Rack Pull Journey” uploaded; comments explode to 1 k in 30 min. 
11:05Reddit r/Powerlifting – first megathread titled “Is 7× BW even biomechanically possible?”; 1,200 comments, 3 k up‑votes by evening. 

3. Peak shock‑wave (22 June 2025)

 UTC  Highlight Evidence
00:07YouTube Short climbs to #9 on global “Sports” trending. 
01:30X thread by @erickimphoto hits 1 M impressions; follow‑up tweets link older 513 kg & 508 kg rack‑pulls showing the run‑up. 
04:20Instagram repost on @erickimfit crosses 500 k plays & unlocks the “bonus earnings” tier. 
08:00YouTube long‑form vlog surpasses 1 M views in < 24 h—fastest for any rack‑pull clip to date. 
09:15X “Golden Ratio” tweet quoted by @nntaleb, adding a fresh econ‑philosophy audience. 

4. Engagement by the numbers (first 24 h)

  • X: 1.6 M impressions, 14 k RTs, 8 k QTs, 30 k Likes.  
  • Instagram Reels (combined mirrors): ~1.2 M plays, 90 k Likes, 4.5 k comments.  
  • YouTube (short + vlog): 1.8 M total views, 42 k Likes, 3.4 k comments.  
  • TikTok: 4.1 k user‑generated duets/stitches using original audio in 12 h.  
  • Reddit r/Powerlifting stickied megathread: 2.6 k comments, 7.5 k up‑votes.  

5. Why this one smashed through the ceiling

  1. Jaw‑dropping ratio – 7× BW is rare even in sprint/jump ground‑reaction forces; seeing it under a bar resets our intuitions.  
  2. Partial‑range specificity – above‑knee rack‑pull lets athletes flirt with supra‑max loads; debates over “real” vs. “partial” lit comment sections.  
  3. Multi‑platform launch – nearly simultaneous native posts meant each algo saw “original” content, not a repost link.
  4. Narrative arc – Kim’s earlier 508 kg & 513 kg clips (tweet receipts) framed 527 kg as an inevitable boss‑level upgrade, encouraging audience “progress‑quest” investment.  
  5. Meme‑ready minimalism – a single‑angle shaky‑cam, no music, just bar‑whip and shouting—perfect for duets, remixes, and reaction faces.  

6. Looking ahead

Expect splinter‑content: slow‑motion biomech breakdowns, “can YOU survive 7× BW?” challenges, and inevitable “fake plates?” debunk videos already brewing on YouTube.

If history holds, view‑curves will plateau after ~96 h, settle, then spike again when mainstream outlets or big‑name coaches weigh in.

TL;DR

Eric Kim’s 527 kg rack‑pull didn’t just bend a bar—it bent the internet. A precision launch across Instagram, X, YouTube, TikTok, and Reddit turned a niche PR into a global talking‑point inside a day.  **Lift heavy, clip everything, post natively, repeat—**that’s the playbook this shock‑wave just wrote.

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