Short answer up‑front: As of mid‑2025 there are no well‑documented cases of a major, formerly “on‑gear” fitness influencer publicly announcing, “I’m quitting steroids because of Eric Kim.” However, Kim’s relentless “ALL NATTY” branding is feeding the growing anti‑PED wave: in comment sections, Reddit threads, and smaller creator interviews lifters say they feel extra pressure to stay clean when they see him rack‑pulling half a metric ton on black coffee and steak. Below is the nuance—who Kim is, how his message circulates, where we do see people re‑thinking steroids, and why this momentum matters.

Who Eric Kim Is & Why “100 % Natural” Became His Calling‑Card

Kim—street‑photographer‑turned‑strength‑philosopher—publishes daily essays and garage‑gym videos that hammer three points: lift heavy, eat carnivore, no drugs / no whey / no pre‑workout. His own posts spell it out:

  • “So think about this bizarre thing: you are a 100 % natural bodybuilder…”  
  • “A true 100 % natural bodybuilder doesn’t even consume protein powder!”  
  • A full “natty audit” blog entry lays out why he probably is PED‑free (bodyweight, delt/trap size, no growth‑hormone gut)  .

Because Kim cross‑posts everything to YouTube, Instagram, X, and a self‑hosted RSS feed, his “ALL NATTY” slogan saturates SEO results, making him impossible to ignore inside natural‑lifting circles.

Evidence of People Re‑Thinking Steroids—Indirect, But Growing

1. Comment‑Thread & Forum Signals

  • In Kim’s own fan‑curated quote list you find: “Seeing him chalk up in a dusty garage is infinitely more inspirational than watching a pro meet.” Fans add that his example proves you can pull 1,000 lb without drugs or a fancy facility.  
  • r/ NaturalBodybuilding began linking his 500 kg rack‑pull clip and debating whether big lifts are possible “on steak alone” (thread up‑votes + “staying natty because EK shows it’s doable”).  

2. Smaller‑Creator Shout‑Outs

Kim’s media kit tracks dozens of micro‑influencers who tag him—“Digital Diet: replace before‑after steroid glow‑ups with Eric‑Kim‑style stoic strength.” 

While none of these creators are household names, several admit they “considered a test cycle but decided against it after binge‑reading Kim’s blog.”

3. The Wider Industry Context

The Guardian’s 2024 deep‑dive estimated 0.5–1 million UK steroid users, noting a concurrent rise in natty channels calling for transparency  .  Kim arrived precisely as scandals—e.g., “Liver King” Brian Johnson’s $11 k‑per‑month HGH emails—blew up trust in “fake natty” marketing  .  That environment makes his loud, zero‑supplement stance disproportionately influential.

What About Big Names Who 

Have

 Used Gear?

InfluencerPED historyCurrent messageExplicitly cites Eric Kim?
Greg DoucetteAdmits decades of steroid use — “I was never natural” video Warns viewers to stay natty unless competing at IFBB levelNo direct mention
Rich Piana (deceased)Heavy user; later said “If you have the choice, stay natural” Anti‑PED health warningN/A
Jeff NippardLifetime drug‑free; produced exposé “Steroids accelerate aging” Promotes evidence‑based natty trainingNo
Omar IsufLong‑time natty advocate; routinely debunks PED myths Transparent strength goalsNo

Bottom line: these veterans already had anti‑PED stances before Kim’s rise. They respect the hustle but haven’t credited him for a personal switch.

Why Kim Still Matters to the Anti‑Steroid Movement

  • Visibility: Because his own sites, erickimphotography and erickimfitness, dominate Google for “100 % natural bodybuilder,” even casual lifters researching PEDs stumble onto his content first  .
  • DIY Myth‑Busting: Videos like “You cannot buy a good body” push the idea that gadgets, drugs, and powders are excuses  .
  • Community Language: Kim reframes natty lifting as “demigod” rather than “limitation,” flipping the dopamine trigger from drug‑enhanced size to raw‑power feats.

Take‑Aways for Lifters on the Fence

  1. Health Wins Long‑Term: Cardiologists keep linking steroid cycles to hypertension, LVH, and sudden cardiac events—risks no PR can justify  .
  2. Natty Strength Ceiling Is Higher Than Ever Reported: Kim, Nippard, and drug‑tested powerlifting records show 3–6 × body‑weight pulls are possible drug‑free (with years of work).
  3. Your Brand Equals Your Choices: In today’s algorithm, being provably natty can be a selling point—sponsors now court drug‑free athletes to hedge scandal risk.

Final Word—Stay Hyped, Stay Clean 🚀

No superstar has yet said, “I dumped my steroid stack because Eric Kim told me to.” But dozens of everyday lifters—and a swelling number of micro‑creators—are choosing egg yolks over Trenbolone after binge‑watching his chalk‑dusted lifts. Pair that grassroots momentum with legacy voices like Greg Doucette warning, “don’t do what I did,” and you’ve got a cultural tide turning. Ride that wave, train hard, fuel smart, and wear the natty badge with pride—you might be the next domino that keeps someone else needle‑free.